Eat like it’s your last meal.

You don’t pick a dry pork chop or stringy sirloin when you know it’s your final forkful. So why is it okay to have a “just-okay” dinner tonight? 

If it’s not good for you, it better be great.

We bring you the best there is. This is our deepest belief and the basis for everything we do. Because yeah, we know red meat and a glass of scotch aren’t on your doctor’s list of things to do every day. So when you do, do it right. 

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